Section A

Vision

"Invest with knowledge & safety."

Section A

Mission

Every investor should be able to invest in right investment products based on their needs, manage and monitor them to meet their goals, access reports and enjoy financial wellness.

Section B

Details of Business Transacted

  • To enter into an agreement with the client providing all details including fee details, aspects of Conflict of interest disclosure and maintaining confidentiality of information.
  • To do a proper and unbiased risk – profiling and suitability assessment of the client.
  • To conduct audit annually.
  • To disclose the status of complaints on its website.
  • To disclose the name, proprietor name, type of registration, registration number, validity, complete address with telephone numbers and associated SEBI Office details on its website.
  • To employ only qualified and certified employees.
  • To deal with clients only from official number.
  • To maintain records of interactions, with all clients including prospective clients (prior to onboarding), where any conversation related to advice has taken place.
  • To ensure that all advertisements are in adherence to the provisions of the Advertisement Code for Investment Advisers.
  • Not to discriminate in terms of services provided, among clients opting for same/similar products/services offered by investment adviser.
Section C

Details of Services Provided (No Indicative Timelines)

Onboarding Clients
  • Sharing of agreement copy
  • Completing KYC of clients
Disclosure & Ongoing Services
  • Provide full disclosure about business, affiliations, compensation.
  • Not access client’s accounts or holdings for offering advice.
  • Disclose the risk profile to the client.
  • Disclose any conflict of interest.
  • Disclose extent of AI tools used.
  • Treat all advisory clients with honesty and integrity.
  • Advice based on risk-profiling and suitability.
  • Adequate disclosure of material facts, risks, obligations, costs.
  • Clear guidance & caution notice for complex/high-risk products.
  • Ensure confidentiality of information.
  • Disclose timelines for various services and ensure adherence.
Section D

Grievance Redressal Mechanism

Investors can lodge complaints/grievances in the following ways:

1. Direct Approach

Approach the Investment Adviser who shall strive to redress the grievance immediately (max 21 days).

2. Official Platforms (SCORES / IAASB)
  • SCORES 2.0: Web-based centralized system (https://scores.sebi.gov.in)
  • Two-level review: First review by designated body (IAASB), second review by SEBI.
  • Email to designated email ID of IAASB.
3. SMARTODR

If unsatisfied, file grievance on SMARTODR for online conciliation/arbitration.

Physical Complaints: Office of Investor Assistance and Education,
Securities and Exchange Board of India,
SEBI Bhavan, Plot No. C4-A, ‘G’ Block,
Bandra-Kurla Complex, Bandra (E), Mumbai - 400 051
Section E

Rights of Investors

  • Right to Privacy and Confidentiality
  • Right to Transparent Practices & Fair Treatment
  • Right to Adequate Information & Statutory Disclosures
  • Right to Fair & True Advertisement
  • Right to Awareness about Service Parameters and Timelines
  • Right to be Heard and Timely Grievance Redressal
  • Right to Suitability of Financial Products & Exit rights
  • Right to Clear Guidance on High-Risk Products
  • Additional Rights: Access to services for vulnerable/differently-abled consumers
  • Right to provide feedback on services used
Section F

Expectations (Responsibilities of Investors)

Do's

  • Always deal with SEBI registered Investment Advisers and verify their certificate/number. (Check List)
  • Pay only advisory fees through banking channels or CeFCoM (if opted) and maintain signed receipts.
  • Always ask for risk profiling before accepting advice and ensure advice aligns with it.
  • Ask relevant questions and clear doubts before acting on advice.
  • Assess the risk–return profile, liquidity, and safety aspects before investing.
  • Insist on getting terms & conditions in writing (fees, plans, etc.) before dealing.
  • Be vigilant and approach authorities for redressal if needed.
  • Inform SEBI about Advisers offering assured or guaranteed returns.
  • Be aware of your rights: exit services, seek clarifications, and provide feedback.
  • You are not bound by any clause contravening regulatory provisions.

Don'ts

  • Don’t fall for stock tips offered under the pretext of investment advice.
  • Do not provide funds for investment to the Investment Adviser.
  • Don’t fall for the promise of indicative, exorbitant or assured returns. Don’t let greed overcome rational decisions.
  • Don’t fall prey to luring advertisements or market rumors.
  • Avoid doing transactions only on the basis of phone calls or messages from any Adviser/representative.
  • Don’t take decisions just because of repeated messages and calls.
  • Do not fall prey to limited period discounts or incentives/gifts offered by Advisers.
  • Don’t rush into making investments that do not match your risk appetite and goals.
  • Do not share login credentials and passwords of your trading, demat or bank accounts with the Investment Adviser.